Innovation craftsman, Florin masters all levels of a project lifecycle being an software business ideas generator, designer, developer, implementer, marketer and supporter. From ideas till user guidelines he drives several projects on wiseloop.com marketplace where you can take a glimpse at his presentations, documentation, advertising, graphics, tutorials, usage scenarios, screencast, videos and more.

Embodiment of passion in software architecture and beyond, Florin has over 15 years of activity in the software development area wearing a time the role of a product manager, architect, lead developer, developer, trainer, entrepreneur and speaker.