We all like to play. Studies have shown that games not only have a relaxing effect but, when used, they facilitate the learning process and massively increase participants’ engagement. However, although playing might seem an easy thing to do, gamifying business aspects (as selling, marketing, recruiting or learning activities) might not be successful without applying certain rules. Some have tried and failed. And, therefore, Gamification is today a controversial concept. Who succeeded and who failed, which are those tips&tricks that ensure a successful gamification process and several other questions will be addressed during this presentation.