Let’s say you want to organize a business event. We are living in times where conferences, congresses, events are at hand, either virtually or on-site. What can you do to get out of the ordinary? How would you convince participants that it’s worth their time? This presentation exemplifies the use of games in order to increase participants’ engagement and their availability to experience and learn new things. Of course, you have to be open, creative and able to work hard. Innovative, fun, and engaging business events come with a price. Are you ready to pay it?