Startups & Entrepreneurship

Growth Hacking and Lean Canvas


25th November, 10:10-10:40

In the last decades, the Digital Revolution has changed the rules of marketing and PR forever. In our globalized, highly interconnected world you can reach almost anyone, anytime, anywhere… you just need to know how.

Growth Hacking explores new communication channels in search for the best methods to create visibility and to transform the abstract perception of services and products into a catalyst for real growth both on the financial and on the HR level.

The idea of Growth Hacking as a modern, more IT-related supplement to traditional marketing is still new. As information and communication technologies evolve, so does the wide variety of growth hacking strategies. On a more general level we can say that successful Growth Hacking depends on four aspects:

  • The efficient and profitable use of the entire available communication potential
  • The creation of publicity mechanisms which can generate their own internal dynamics
  • A deep understanding of analytics
  • High flexibility and adaptability based on the results of various analytical tools
While Growth Hacking is a substantial part of business, the building of a Startup also requires a universal business plan which can provide an overview of all aspects of management. One of the best tools for the creation of such plans is the Lean Canvas.

The Lean Canvas was developed by Ash Maurya and is partially based on the Business Model Canvas of Alexander Osterwalder. It promises an actionable and entrepreneur-focused business plan. The stru

Christoph  Steindl

CEO Catalysts Software

Dr. Christoph Steindl is a passionate software developer from Austria with an extensive activity in both academics and business. Since 1995, he has been working as a lecturer (full time for 5 years, thereafter part time) at prestigious universities in Austria (Johannes Kepler University in Linz, Technical University in Vienna, University of Applied Sciences in Hagenberg). In 2005, he founded Catalysts, one of the leading IT Companies in Austria, which also entered the Romanian market in 2012 and currently operates an office in Cluj-Napoca. Catalysts develops individual software solutions focusing on 3 key aspects:

  • Large-Scale Agile Projects
  • High Performance Computing
  • Big Data and Machine Learning

Large international customers of Catalysts are (besides others): Porsche / VW, ESA (European Space Agency), DB-Schenker, Raiffeisen, Kapsch, and DOKA. Currently, 140 software developers work at Catalysts who verifiably count to the best 0.5% of all software developers in Europe.