In the last decades, the Digital Revolution has changed the rules of marketing and PR forever. In our globalized, highly interconnected world you can reach almost anyone, anytime, anywhere… you just need to know how.

Growth Hacking explores new communication channels in search for the best methods to create visibility and to transform the abstract perception of services and products into a catalyst for real growth both on the financial and on the HR level.

The idea of Growth Hacking as a modern, more IT-related supplement to traditional marketing is still new. As information and communication technologies evolve, so does the wide variety of growth hacking strategies. On a more general level we can say that successful Growth Hacking depends on four aspects:

• The efficient and profitable use of the entire available communication potential
• The creation of publicity mechanisms which can generate their own internal dynamics
• A deep understanding of analytics
• High flexibility and adaptability based on the results of various analytical tools

While Growth Hacking is a substantial part of business, the building of a Startup also requires a universal business plan which can provide an overview of all aspects of management. One of the best tools for the creation of such plans is the Lean Canvas.

The Lean Canvas was developed by Ash Maurya and is partially based on the Business Model Canvas of Alexander Osterwalder. It promises an actionable and entrepreneur-focused business plan. The stru