Local product launches

The Power of Play


24th November, 12:00-12:30

We all like to play. Studies have shown that games not only have a relaxing effect but, when used, they facilitate the learning process and massively increase participants’ engagement. However, although playing might seem an easy thing to do, gamifying business aspects (as selling, marketing, recruiting or learning activities) might not be successful without applying certain rules. Some have tried and failed. And, therefore, Gamification is today a controversial concept. Who succeeded and who failed, which are those tips&tricks that ensure a successful gamification process and several other questions will be addressed during this presentation.

Simona Bonghez

Colors in projects

Simona Bonghez, PhD, trainer and consultant, owner of Colors in Projects, has over 20 years of experience in delivering training and consulting services in management and project management. Simona thinks that she would not have come this far without a good sense of humor. She really believes that games and metaphors are powerful tools for having interactive and enjoyable experience sharing sessions, thus enforcing the learning process.