Startups & Entrepreneurship
Growth Hacking and Lean Canvas
25th November, 10:10-10:40
In the last decades, the Digital Revolution has changed the rules of marketing and PR forever. In our globalized, highly interconnected world you can reach almost anyone, anytime, anywhere… you just need to know how.
Growth Hacking explores new communication channels in search for the best methods to create visibility and to transform the abstract perception of services and products into a catalyst for real growth both on the financial and on the HR level.
The idea of Growth Hacking as a modern, more IT-related supplement to traditional marketing is still new. As information and communication technologies evolve, so does the wide variety of growth hacking strategies. On a more general level we can say that successful Growth Hacking depends on four aspects:
CEO Catalysts Software
Dr. Christoph Steindl is a passionate software developer from Austria with an extensive activity in both academics and business. Since 1995, he has been working as a lecturer (full time for 5 years, thereafter part time) at prestigious universities in Austria (Johannes Kepler University in Linz, Technical University in Vienna, University of Applied Sciences in Hagenberg). In 2005, he founded Catalysts, one of the leading IT Companies in Austria, which also entered the Romanian market in 2012 and currently operates an office in Cluj-Napoca. Catalysts develops individual software solutions focusing on 3 key aspects: